Building and Scaling Corporate Social Impact Through Employee Engagement

AVPN Faculty · July 4, 2022

Module type:

This is a self-paced module.

About this module:

This module aims to provide CSR practitioners with insights on scaling employee engagement in order to achieve greater rates of engagement by highlighting potential challenges and ways to navigate them. By referring to examples from within the AVPN network, the module will look at how practitioners can co-create or drive this alignment between employee engagement and social impact with relevant stakeholders and colleagues.

Lessons:

  1. Employee Engagement as an Approach/Tool for Corporate Social Impact
  2. Creating a Vision and Culture of Engagement
  3. Leveraging Ambassadors and Communication Networks
  4. Active Implementation of Change
  5. Metrics and Measurement

Learning objectives:

  • Understand what employee engagement is and the power of CSI to improve employee engagement
  • Learn how to “Diagnose” your current corporate culture and determine how to best support increased engagement within that culture
  • Understand how ambassadors and effective communication can help you create a more engaged workforce
  • Explore various models of employee engagement
  • Understand the value of measuring and reporting progress toward an engaged workforce and how you can build on existing tools to adapt or design your own framework

About Instructor

Arnil Paras

As Head, Academy at AVPN, Arnil leads learning design, curriculum curation and pedagogy, both for self-paced and lived modules.

 

With almost 20 years of teaching, he is an experienced lecturer and facilitator, and co-leads the Academy’s different learning formats such as learning circles, Ask the Expert, and panel discussion webinars.

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Module Includes

  • 5 Lessons

Inclusive Business

Companies may choose to adopt an inclusive business model or approach that provides goods, services, and livelihoods on a commercially viable basis to people living at the base of the pyramid (BoP). Depending on the nature and size of the organisation, companies can do this by directly incorporating the BoP in their core value chain, or by piloting inclusive business initiatives through their corporate impact efforts.

Adapted from: Inclusive Business Action Network (IBAN)

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Creating Shared Value Through Inclusive Business Strategies

By CSR Asia

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This paper by CSR Asia outlines how inclusive business (IB) strategies can create shared value and walks through practical steps companies can take to develop an effective IB strategy. It makes a case for inclusive business and demonstrates how companies can leverage aspects of their value chain to create opportunities for low-income communities. You will also find a number of case studies from around the Asia region.

Corporate Foundation

Corporate foundations (or company-sponsored foundations) are philanthropic organisations that are created and financially supported by a corporation. The foundation is created as a separate legal entity from the corporation, but with close ties to the corporation. Corporate foundations tend to make grants in fields related to their corporate activities or in communities where the corporation operates, or where their employees reside.

Source: Council of Foundations

Learn more about Corporate Foundation

Corporate Social Impact Accelerator

Companies may establish Social Impact Accelerators to help enterprises looking to address a social problem over an extended period of time with a mix of financial and non-financial support, including seed funding, mentorship, training, networking and working space.

Learn more about Corporate Social Impact Accelerator

Employee Engagement

Employee engagement is any formally organised support or encouragement from companies to leverage employee time, knowledge, skills or other resources to support impact organisations. Employee engagement can vary from corporate volunteering (hands-on or skill-based, virtual or on-site volunteering) and/or corporate giving (payroll giving, employee matching) to co-investment programmes.

Source: EVPA, 2018

Learn more about Employee Engagement

Corporate Social Responsibility

Corporate social responsibility (CSR) refers to strategies that companies put into action as part of corporate governance that are designed to ensure the company’s operations are ethical and beneficial for society. These may include initiatives to support the environment, fair labour practices, philanthropy and/or sustainable business practices.

Adapted from: Corporate Finance Institute (CFI)

Learn more about Corporate Social Responsibility

Corporate Impact Fund

Corporate impact funds enable companies to make investments that are aligned with and amplified by their strategic priorities, market position and resources in order to generation measurable and mutually reinforcing social, environmental and financial returns and outcomes.

Adapted from: Stanford Social Innovation Review (SSIR), 2021

Learn more about Corporate Impact Fund