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Jan 24

Learning Circle – Storytelling for Impact: Crafting Narratives that Drive Internal Support for Corporate Social Impact

January 24, 2023 @ 10:00 am - 11:30 am

Conversations on Corporate Social Impact (CSI) often revolve around external stakeholders and beneficiaries. And while they are crucial, the support of internal stakeholders, which is less often discussed, is equally critical to the success and sustainability of new CSI initiatives. Gaining the support of internal stakeholders is far from easy, and attempts at innovating corporate impact could be met with indifference, confusion and even resistance. So how can CSI practitioners craft a communication strategy that increases awareness, gains support, and earns champions internally for their initiatives?  

This is the challenge we will be exploring in our upcoming AVPN Academy Learning Circle featuring Liza Green. Having held the role of Head, Corporate Citizenship and Executive Director, Credit Suisse APAC Foundation until the beginning of this year, Liza is now taking the position of Head, Corporate Citizenship and Executive Director, Credit Suisse Americas Foundation. In APAC, Liza has been responsible for overseeing regional grant-making and the management and impact assessment of the Credit Suisse philanthropy portfolio, working with local country management and foundations in multiple locations across Asia. Liza will share her insights on storytelling for impact in the Learning Circle, reflecting on her work in Asia.  

Details

Date:
January 24, 2023
Time:
10:00 am - 11:30 am

Venue

Online

Inclusive Business

Companies may choose to adopt an inclusive business model or approach that provides goods, services, and livelihoods on a commercially viable basis to people living at the base of the pyramid (BoP). Depending on the nature and size of the organisation, companies can do this by directly incorporating the BoP in their core value chain, or by piloting inclusive business initiatives through their corporate impact efforts.

Adapted from: Inclusive Business Action Network (IBAN)

Modules

Explore the modules related to Inclusive Business

Self-paced

New

Building your inclusive business: How to identify funders

Corporate Social Impact Centre

Self-paced

New

Growing your Inclusive Business

Corporate Social Impact Centre

Modules

Explore the modules related to Inclusive Business

Creating Shared Value Through Inclusive Business Strategies

By CSR Asia

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This paper by CSR Asia outlines how inclusive business (IB) strategies can create shared value and walks through practical steps companies can take to develop an effective IB strategy. It makes a case for inclusive business and demonstrates how companies can leverage aspects of their value chain to create opportunities for low-income communities. You will also find a number of case studies from around the Asia region.

Corporate Foundation

Corporate foundations (or company-sponsored foundations) are philanthropic organisations that are created and financially supported by a corporation. The foundation is created as a separate legal entity from the corporation, but with close ties to the corporation. Corporate foundations tend to make grants in fields related to their corporate activities or in communities where the corporation operates, or where their employees reside.

Source: Council of Foundations

Learn more about Corporate Foundation

Corporate Social Impact Accelerator

Companies may establish Social Impact Accelerators to help enterprises looking to address a social problem over an extended period of time with a mix of financial and non-financial support, including seed funding, mentorship, training, networking and working space.

Learn more about Corporate Social Impact Accelerator

Employee Engagement

Employee engagement is any formally organised support or encouragement from companies to leverage employee time, knowledge, skills or other resources to support impact organisations. Employee engagement can vary from corporate volunteering (hands-on or skill-based, virtual or on-site volunteering) and/or corporate giving (payroll giving, employee matching) to co-investment programmes.

Source: EVPA, 2018

Learn more about Employee Engagement

Corporate Social Responsibility

Corporate social responsibility (CSR) refers to strategies that companies put into action as part of corporate governance that are designed to ensure the company’s operations are ethical and beneficial for society. These may include initiatives to support the environment, fair labour practices, philanthropy and/or sustainable business practices.

Adapted from: Corporate Finance Institute (CFI)

Learn more about Corporate Social Responsibility

Corporate Impact Fund

Corporate impact funds enable companies to make investments that are aligned with and amplified by their strategic priorities, market position and resources in order to generation measurable and mutually reinforcing social, environmental and financial returns and outcomes.

Adapted from: Stanford Social Innovation Review (SSIR), 2021

Learn more about Corporate Impact Fund